One of the most common considerations when planning print for an event, gym or public space is: how close will people actually be when they look at it? Getting the answer right is important as this has a big impact on the size, layout and level of detail your print needs. Thinking about viewing distance early helps you avoid cluttered designs, unreadable text and prints that feel underwhelming once installed. The following tips will help you get size spot on.'
1. Start with the viewing distance: Before choosing a size, think about where people will stand or move. For example, are they likely to stop directly in front of the print, walk past it, or view it from across a room? Close-up prints like wall graphics in corridors or office reception areas need sharper detail and comfortable reading sizes, while larger pieces viewed from further away can rely more on bold shapes, simple messages and stronger contrast. This is especially important when working with large digital prints, where scale alone does not guarantee clarity.
2. Let the content decide the size: Not all content deserves or requires the same amount of space. A single message or brand statement can be large and confident, while information-heavy content often needs breathing room so it does not feel cramped. If you find yourself shrinking text to make everything fit, the paper size is probably too small. Increasing the format often improves readability and makes the design feel intentional rather than forced.
3. Think in layers, not blocks: Good print design uses a hierarchy of elements. Headlines should be readable from the furthest viewing distance, and the supporting details should come into focus as people move closer. This layered approach works well for large print format pieces, where viewers naturally engage in stages rather than all at once.
4. Don’t forget movement! People rarely stand still at events or in shared spaces. They walk, queue, glance and move on, which means your design needs to communicate quickly. High contrast colours, clear typefaces and simple layouts perform well in busy environments. Try to avoid fine lines and dense text if your print is intended for a high-traffic area.
5. Match the material to the viewing distance: Your material choice will also affect how close people can stand. Smooth finishes show detail clearly and suit close viewing. Textured surfaces soften edges and work better at a slight distance. A good digital print services provider, like MTA, will be able to advise the right materials to suit both the design and the environment.
6. Test before you commit: If possible, print a scaled sample or view the artwork at full size on a screen, then step back to the distance your audience will stand. This quick check often highlights issues that are easy to fix before printing.
7. Size with confidence: When the print size and layout match how people interact with the space, everything feels easier to read and more polished. A little planning around distance goes a long way in making your print work harder for you.
If you would like help specifying the right format, materials, or finishes for your prints, MTA Digital can help. We provide a full design and printing service for all types of large digital prints for events, retail, and interior spaces. Contact us today by clicking here.
Image Source: Freepik