The success of a music event often hinges on more than the performance, bar revenues, and ticket sales. For many acts and venues, merchandise is one of the main ways of making money and of making events viable. Add to this the fact that many guests enjoy purchasing T-shirts, CDs, vinyls, and other items to support their favourite artists. For these reasons, it is important for venues to maximise point of sale (POS) opportunities surrounding merchandise; from the moment attendees arrive to when they leave, every interaction matters.
Point of sale graphics can, therefore, play a crucial role in elevating guest engagement, driving cross sales, and creating deeper connections between your customers and artists.
POS graphics are promotional visuals placed at or near points of customer transactions, such as ticket booths, merchandise stands, or concession areas. Their primary purpose is to catch the eye, inform, and encourage customers to act—whether that’s making a purchase, engaging with a promotion, or remembering a brand.
For music venues, these graphics can include everything from branded signage at the merchandise table to banners promoting exclusive, event-specific deals. They guide your audience to key selling points, enhance the ambience, and act as a silent but effective sales assistant.
Merchandise is often a significant revenue stream for music venues, and POS graphics amplify its visibility and appeal. By presenting products in a professionally branded and visually engaging way, you immediately pique interest. Highlighting limited-edition items or “only available tonight” stock can create urgency, encouraging impulse purchases. For example, a bold backdrop graphic behind the merchandise stand featuring the headlining artist’s branding can become a photo opportunity, boosting social media shares and future brand recognition.
Consistent branding transforms any music venue into an immersive experience. High-quality POS graphics reinforce the event’s identity, from signs displaying logos to artist-themed banners hanging above sales counters. Not only do these elements look fantastic, but they also show guests that the event has been thoughtfully planned and executed.
Branding through graphics creates a cohesive atmosphere. Imagine a bold set of visuals guiding guests to specific areas—like a towering display reading “official merchandise,” complete with the artist's logo. These small details tell attendees that your venue offers more than just a performance; it’s a professional, branded experience.
Busy music nights can easily become chaotic, but POS graphics can alleviate confusion by improving wayfinding. Attendees need to know where to go for merchandise, how to join the bar queue, or which counter accepts cash payments. Clear and artistically styled POS graphics are a practical and aesthetic solution.
Consider how you’d feel as a first-time attendee at a packed venue. Without signs or floor decals directing you, the experience can feel overwhelming. But with clear, visible instructions, such as illuminated signs reading “food & drinks this way” or colourful hanging banners, navigating the venue becomes effortless and enjoyable.
Essentially, POS graphics take up key spaces in a venue, on floors, walls, and windows, making sure customers can find what they need, stay informed, and interact with your venue in meaningful ways. By clearly presenting calls to action, they work as a bridge between your operations and your customer’s experience.
If you’re interested in boosting merchandise sales at your next event, please get in touch with the team at MTA today to find out how effective bespoke graphics can help you.
Image source: Canva