Products are more likely to sell if they are presented and displayed in an attractive and captivating way that resonates with customers. While most merchandise in shops is presented on shelves in orderly aisles, Point of Sale (POS) advertising enables retailers to maximise the available space and capture the attention of customers right up until the moment that they arrive at the checkout to pay. Many retail brands are utilising POS displays to increase the visibility of products and encourage impulse purchases.
What Is A Point-of-Sale Display?
A Point of Sale (POS) display is a type of printed promotional material that retailers use at or close to the Point of Sale (the checkout). A POS display can take many forms, including freestanding posters, banners, product stands, and wall-mounted graphic lightboxes. Positioned in strategic locations, POS displays are designed to expose customers to strategically chosen products and entice them to make a spur-of-the-moment purchase.
So, how can POS displays increase your business’s competitiveness and profitability?
Attracting Customers To Lucrative Products
POS displays can be effective in capturing customers' attention and guiding their purchasing decisions. When positioned close to the checkout area, where customers may need to wait briefly to be served, well-designed Point of Sale retail displays can create a sense of urgency and encourage impulse purchases, driving sales and increasing revenue. When combined with a special offer, such as a percentage discount, POS displays can be even more influential, as customers will feel the need to take instant advantage of the reduced prices.
Showcase Your Product Packaging
POS displays can make desirable products stand out and easier to spot in your store. Equally, they can be used to promote items that are less popular and, therefore, are harder to sell. Seasonal merchandise also benefits from being marketed on POS displays. Whatever products you choose for the display, they can be provided with a dedicated space to increase their prominence and gain increased customer attention. POS displays can be designed to match the packaging of promotional products or to reflect your shop’s branding and ethos.
A Cost-effective Marketing Strategy
POS displays communicate your brand in a similar way to other marketing strategies, but at a more cost-effective price. They are an affordable way to promote your brand and products, making them an excellent investment for retailers of all sizes. The increased volume of sales of promotional items can quickly cover the cost of Point of Sale displays while increasing your business’s reputation for competitive prices and high-quality merchandise.
Excellent Versatility
POS displays can be customised for any retail space, making them a flexible marketing tool that can be updated or replaced whenever needed. As well as tempting customers to make spontaneous purchases, they can also be used to showcase product features and benefits, so consumers have the information they need to make informed purchasing decisions when they return later.
Request A Free Quotation Today
At MTA Digital, we design a range of Point of Sale displays that will help you to promote your retail brand and are customised to your business’s exact requirements. To request a free, no-obligation quotation, please get in touch with MTA Digital today on 020 3835 4199.
