Storefront graphics are a tantalising element of the retail experience for customers. They build expectations, offer a glimpse into the interior, and invite the audience to engage with the brand. In this article, we examine the role of storefront graphics in building dynamic consumer engagement.
Instant Recognition
Storefront graphics are a powerful mouthpiece for any organisation. Whether the frontage is located on a crowded high street, in a sprawling mall, or in a retail park, consumer eyes will be scanning the environment looking for that all-important eye-catching indicator. It is therefore vital that the retail storefront window graphics align with the organisational identity, as this enables instant recognition. For your customers, the psychological response is reassurance, and therefore increased trust in your brand.
Work With Natural Light
Natural light can be a dynamic, active, invaluable asset to any storefront display. Windows can also offer a tantalising glimpse into the store, preparing the customer for the immersive experience inside. This interplay between the inside and outside space, where both worlds are optimised, can therefore be used for powerful effect. To maximise this, consider perforated vinyl graphics or Contravision. These display clear, communicative messages outside while allowing natural light to flood the indoor space. Vinyl graphics can be tailored to shape the window display to perfect balance.
Augment The Reality
Dipping into the digital can be a powerful asset for retail storefront window graphics. With digital displays, the possibilities are virtually endless. Augmented reality storefront window graphics are a tantalising way to begin the immersive experience before the customer has set foot inside, and are an excellent way to grab and hold attention in a competitive space. QR codes remain the go-to technology for marketers, and these can be easily included to enhance an engaging storefront digital display.
Communicate With Clarity
Storefronts are a critical communication space. As such, the full spectrum of graphic design rules applies. The text needs to be clear, concise, and focused on conveying key information. This is typically going to encapsulate core brand values and the organisational philosophy. However, with your digital shopfront displays there is considerable scope for altering the signage to reflect promotions, special services, or seasonal changes. For instance, it is easy to transform a storefront into a winter wonderland, while showcasing the unique stock array.
Check The Rules!
Most Local Authorities (LAs) have signage laws. These involve practical issues such as safety, and aesthetic considerations. Aesthetic sensitivity can vary widely between different areas, with some LAs having strict rules about what is considered culturally in-keeping with the locale. Signs that are too big, or too jarring, may be problematic. Many LAs have stipulations regarding switching off lights at certain hours, which can impact digital window displays. When it comes to adhering to local signage laws and regulations, it is helpful to work with an experienced provider who can offer advice and assistance in avoiding potential fines.
Find Out More
Your shop front is a dynamic and engaging platform for consumer interaction. In terms of capturing the attention of the crowds, it can pay dividends to invest thought and attention to getting it right. To do this with the benefit of expert advice, book a discussion today.
Image source: Canva