Whether you’re designing limited edition product packaging to appeal to a niche buyer segment, or personalised marketing materials, digital printing unlocks endless potential for customisation – even within small print runs.

Traditional printing required the production of a specific printing plates for each run, so that each printed item looked identical to the next. To change the design or content, printing companies would need to create an entirely new printing plates, adding costs and time to the process, and meaning that this origination process was only really cost-effective for large print runs.

Digital printing, on the other hand, is data driven so that every sheet off the press can be unique. The process does not require printing plates, so it is much more cost effective to include personalisation options within the same print run.

Our digital printing methods give customers greater choice than traditional printing over how they personalise their printed media for specific purposes and buyer groups. It saves money, too, with fewer setup requirements and production expenses for short volume and variable print runs.