What Makes A Good Digital Printing Production?

When you are considering digital printing for your business – whether you need large format printing for surface graphics, or personalised printing solutions for marketing and point of sale materials – you want to make sure that you are getting the best possible service and value for money. This means finding a digital printing company that ticks all the boxes in terms of quality, capabilities, and service, as well as cost.

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So, what makes a good digital printing production business? Here is a short checklist of characteristics and assets to look for in a partner:

Good Quality Printing Equipment

The first thing you want to look for is good quality printing equipment. A high-quality digital printing press and finishing equipment lays the foundation of all good digital printing production and will ensure that your prints are of the highest possible quality. Look for a company that uses the latest printing technology and has a track record of producing high-quality prints. This consideration applies to the software and design processes used by the company, as much as it does to hardware.

Good Raw Materials

The second factor to look for is good quality, sustainable raw materials – in terms of both print substrates and inks. The better the quality of the paper, vinyl wrap, or fabric you are using for your content, the better the final print will be, and the more resistant it will be to photoaging, damage, and wear and tear. Again, this is something you can ask about when you are talking to potential digital printing companies. Make sure they are using high-quality, sustainably sourced materials that will produce great results.

Good Finishing Equipment

The third factor to consider is good finishing equipment. This includes postproduction assets such as curing ovens, laminators and die-cutters, which can really make your prints stand out from the crowd in terms of colour fidelity and print quality. Make sure that the company has the right equipment to give your prints that professional finish without leaning too heavily on outsourcing to subcontractors.

Good Customer Service

Finally, you want to make sure that the digital printing company you choose offers good customer service and has a communication style that sits well with the needs of your team. This is important because you want to be able to talk to someone if there are any problems with your order, and you’ll need good two-way communication channels throughout the project to ensure there are no misunderstandings around the project brief.

Look for a company that has a friendly and helpful customer service team who show willingness to actively listen to your needs and provide creative solutions to meet your outcomes within timescale and budget, and that show preparedness to resolve any issues you have in a timely manner.

MTA Digital – Ticking All The Right Boxes

These factors make all the difference when looking for a print production partner to create stunning, unique large format printing materials to meet the needs of your business. With these core considerations in mind, you can be sure that you will get the best possible value from your chosen digital print service.

To discuss your requirements with one of our team or to request a quote, please call MTA Digital today on 020 8461 9100.

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Image Source: Pixabay