Window graphics are a cheap and extremely versatile way to use your glass surfaces to enhance branding, privacy, and communication. Window graphics for storefronts are now a regular feature of British high streets, and they are also used in offices and public-facing spaces. In this article, we answer a few of the most common questions business owners ask when considering window graphics for commercial environments.
What are window graphics and how are they used?
In terms of design, window graphics include everything from elaborate murals to basic functional signage, and even frosting to increase the privacy of glass fronted office spaces. They can essentially be modified for any purpose. The design is then printed onto vinyl or film and applied directly to the glass surface. Window graphics can be fully opaque, partially transparent or even perforated, depending on your desired effect.
Window graphics for storefronts are typically used to:
Promote products or special offers
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Reinforce branding at street level
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Add privacy to offices or meeting rooms
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Display temporary campaigns, offers or messaging
Because they sit on the existing glass, window graphics allow businesses to communicate visually without changing the structure of their space.
Where do window graphics actually makes sense in a business?
Window graphics tend to work best where glass surfaces are already a part of how people interact with a space – e.g. meeting rooms, office entrances, shopfronts, internal partitions, private offices, hospitality spaces, or customer waiting rooms. They are often used to add light privacy to otherwise open plan areas without restricting natural light ingress. They can also make functional spaces feel more ‘considered’, and communicate simple information without the need for extra signage.
Can window graphics be removed or updated easily?
Generally, yes. Most window graphics are non-permanent and can be removed or replaced quickly without damaging the glass – when installed correctly. This makes them extremely well suited to seasonal promotions, rebranding projects, and even for pop-up shops, events, and temporary spaces. Businesses that update their graphics regularly often use managed printing solutions to keep their designs consistent and to simplify reordering across different locations.
How long do window graphics last?
The lifespan of a particular window graphic depends on the material, print quality, location, and level of sunlight exposure. Some short-term promotional graphics are designed to be replaced at regular intervals. These are typically low cost, produced in volume, and designed to be easily applied and removed. You might be looking at a lifespan of a few weeks to months for these graphics. Other window graphics are designed for long-term or semi-permanent installation, and these can last for
several years with the proper materials and care. It’s worth noting that external facing windows exposed to direct sunlight may experience faster wear than internal applications.
Can I order window graphics at scale?
Yes. If you operate a multisite business or require frequent updates, window graphics are some of the most cost-effective forms of print media to order at scale, especially when you use a managed printing solution. For example, at MTA Digital, we help customers standardise their designs and branding to maximise consistency among their shops or office sites, controlling print quality across the different locations. We can also automate scheduled updates and replacements for window graphics.
Find out more
Whether you want to use them for branding, privacy, or promotion, window graphics can be adapted to the needs of your space and marketing strategy, especially when supported by a structured print management approach. To find out more about our print and design services, please contact MTA Digital today by calling 020 4634 6932.
Image Source: Envato
