Printed media continues to be a great investment for businesses looking to make a lasting impression on customers, and at MTA Digital, we are passionate about the unique value that printed materials bring to events, brands, and marketing campaigns alike. While many of our customers might know us for our large format printing – from one-of-a-kind wall wraps to quirky event displays – we also specialise in premium small format prints. This combination of services gives you a cost-effective and bespoke solution for all your print needs
The Timeless Appeal Of Physical Media
Digital screens are everywhere and completely dominate our modern experience, and while our smartphones, tablets, and computers are convenient, they often fail to fully capture the attention. From a customer standpoint, scrolling through digital content can turn reading into a selective process – with viewers skipping over many of the details they might not think are relevant. This fact lies behind the continued relevance and impact of physical media. Printed materials command attention in a way that digital content often doesn’t. It’s tangible, long lasting, and inherently valuable.
From the precision of a beautifully designed brochure to the smooth finish of a stylish window graphic, printed materials carry a premium vibe that digital media can’t always replicate, inviting customers to pause, engage, and absorb your full message.
The Value Of Small Format Printing
Very roughly speaking, small format printing encompasses any material you or a customer can hold in the hand, so tent cards, booklets, brochures, flyers, and even posters. These prints are perfect for delivering detailed, focused information about a product or event. For example, if you’re organising a festival or running a promotion, a small, neatly folded brochure can highlight everything that customers need to know in an accessible format they can carry in their pocket or bag. In a similar way, strategically placed tent cards can grab attention at tables, on sales counters, or in reception areas, subtly reinforcing your business branding.
Unlike large format prints, which are designed to make a bold statement over an expansive surface, small format prints are more intimate and are intended to promote direct interaction between your business and customers. They are designed to be picked up, held, folded over, read, and re-read, creating a more personal level of engagement. That tactile connection resonates on an intrinsically human level, so that your marketing messages hit different in a way that screen-based content often cannot.
Expertise You Can Count On
At MTA Digital, we provide an end-to-end bespoke printing service for both large format and small format branding and marketing collateral. Our team can support you from concept to completion, working closely with you to optimise every detail to the needs of your business and its customers. We can also bundle large and small format prints into a comprehensive package for you, so there’s no need to juggle multiple suppliers or schedules, and saving you money on delivery costs.
So, for modern printed materials that turn heads and wow customers, please get in touch with MTA today.
Image source: Canva
