Whether you're using it for advertising, branding, or artistic expression, large format printing has the power to make an impact. With its ability to visually captivate and effectively convey messages on a grand scale, large format prints are impossible to miss and can be a key factor in driving new customers to your business.
However, large format printing is only as good as the initial designs so, in this article, we’ll explore some top tips to ensure your prints are compelling.
Choose A Captivating Colour Palette.
The first step when designing large format prints is to select a colour palette that not only reflects your brand identity but also makes a striking impact. Colours have the power to evoke emotions and convey messages, so choose them wisely, remembering that your colour scheme should resonate with your brand or product. However, while colours can captivate and attract the attention of even the most distracted consumer, it’s best not to overcomplicate the palette, so keep the design simple.
Make Sure Text Is Legible.
An advantage of large format print is that it can be easily seen at a distance, but it’s still important to ensure that text is readable from afar. Select a font that is not only aesthetically pleasing but also clear and legible, avoiding fancy, overly decorative fonts, or colour clashes that may hinder clarity. Adequate spacing between characters and lines is also crucial to ensure that your message can be easily read. Remember, it's not just about looking good; it's about effectively communicating your message.
Keep It Simple.
The phrase ‘less is more’ definitely holds true in large format printing. Overcrowding a design with excessive text or graphics can be confusing and potentially off-putting to customers, especially if they don’t understand what your brand stands for. Keep your message simple and straightforward, avoiding the temptation to overcomplicate things. Bold, striking visuals with a minimalistic approach tend to deliver a more significant impact.
Check Your Design From A Distance.
Designing large format prints on a computer screen can be deceptive: what looks great close up may appear very different from a distance! It's crucial to step back and assess your design from various distances. Your design should maintain its impact and clarity even when viewed from afar, ensuring that it effectively conveys your message to a broad audience.
Consider The Environment.
The location where your large format print will be displayed is important as environmental factors could affect its visibility. Be conscious of the surroundings as your design should compete with its environment to avoid becoming camouflaged. Take into account curves, bumps, edges, or obstacles that may interfere with the visual experience and modify the design to accommodate these elements.
Verify Image Quality.
Finally, the quality of the images you use is of the utmost importance. Use the highest resolution as possible as this will ensure that your print is crisp, clear, and professional, even when enlarged. When choosing file formats, a high-resolution PDF is generally recommended, but your selection may vary depending on the viewing distance and printing specifications.
Request A Free Quotation
As experts in large format digital printing, the team at MTA Digital offer professional advice that will help you to get the best from your print. Whether you are seeking Point of Sale displays, floor graphics, banners, or exhibition display ideas, we can assist you to create custom designs that get your business noticed.
To request a free, no-obligation quotation, please get in touch today.
Image source: Canva