2025 is certainly progressing apace, and there is plenty more to look forward to, which is why now is the right time to start planning your Summer and Autumn 2025 promotions with print.
With tailored printed solutions such as large-scale event graphics, attention grabbing bespoke brochures and window displays, you can help your brand to stand out when it matters most, and maximise your revenues from seasonal promotions. Read on to find out more.
Don’t Let Seasonal Opportunities Sneak Up On You
The second and third quarters of each year (March to September) are packed with promotional opportunities to engage your customers on a personal, emotional, and of course, financial level. Depending on your industry and the needs of your customers, there is Mother’s Day on 30th of March, Easter on 20th April, and Father’s Day on 15th of June (all Sundays). Following this there are summer promotions to look forward to, and even back-to-school sales. These can be huge opportunities for businesses to boost sales. Without preparation, however, these opportunities can easily slip through your fingers, and they come around startlingly quickly.
Failing to plan ahead with your print schedules for these events risks missing out on important sales, or forcing you to hurry your campaign in a way that won’t resonate as fully with your customers. By settling your strategy for the coming quarters in advance, you have the advantage of time to create thoughtful and meaningful campaigns that stand out in a crowded marketplace. And we are always here to help you maximise your impact.
Why Printed Marketing Collateral Still Matters in 2025
It’s common knowledge that the majority of sales are now made online, and often on mobile devices, but this doesn’t degrade the importance of printed marketing materials. Print still has an important role in capturing the attention and imagination of your target customers, and is one of most powerful tools in your marketing toolkit. Many of the customers who purchase online, for instance, first hear about your brand through a window graphic on their way to work, or a promotional flyer on their doorstep.
Printed material is especially important for capturing last-minute gift sales around Mother’s Day, Father’s Day, and Easter, drawing in foot traffic to your shop and maximising revenue from local customers. Print advertising is often more affordable than businesses realise, too. With fairly low production costs and the potential for an excellent ROI when properly planned, print marketing delivers superb value for businesses of all sizes. And when combined with a digital strategy, print can amplify and improve your overall marketing returns.
Find Out More
For more information about how to use window graphics and print as a powerful sales and promotional tool in Q2 to Q3 2025 and beyond, please contact one of the specialists at MTA Digital today by clicking here.
