White ink printing is an elegant and impactful way of promoting your brand, offering new creative possibilities for a wide range of marketing collateral. From limited edition luxury packaging to bold window graphics and layout designs for event materials, white ink printing opens up a world of opportunity for your business. Read on to find out more about this exciting service and discover how MTA Digital can help.
What Is White Ink Printing, And How Does It Work?
White ink printing uses opaque white ink to create a bespoke design on a dark, transparent, or coloured substrate. It can be used in both small format printing, such as business cards, brochures, and custom stationery, and large format printing, including window graphics, wall art, and backlit displays.
The white ink printed effect is achieved through applying layers of white ink in a specific way to achieve striking visual effects, such as:
- Base layer: the white ink can be used as a solid base that other colours are layered on top of, helping those colours stand out more vividly and accurately on dark and transparent materials.
- Spot layer: in this method, the white ink is applied selectively to highlight specific areas of your design, such as a logo, border, or detailing. This helps key elements to stand out or ‘pop’ without overpowering the rest of the design.
- Overlays: alternatively, you can use white ink as an overlay to create a range of interesting effects, such as texture or transparency, or to add layered depth to your design.
Why You Should Give White Ink Printing A Try This Year
White ink printing is making waves in the industry for several good reasons, such as:
- Makes designs more eye-catching on dark and transparent surfaces: traditional printing methods often struggle to maintain vibrancy on non-white backgrounds. However, white ink remains striking and clear against black and many other background colours, making it perfect for printing on dark coloured acetate, glass, dark coloured paper, and even clear vinyl.
- Unique design aesthetic: adding white ink to your designs creates a unique and boutique image that is sure to catch the eye and attention of passers-by. This makes white ink printing a good option for luxury brands and businesses who want to attract high value footfall and set their brand apart on the high street.
- Transparency and layering effects: one of the most interesting features of white ink printing is the ability to create semi-transparent and layered effects in your designs. This opens up creative applications for office interiors, retail spaces, and even portable event graphics, in which layered designs and subtle textures can transform a space.
What Next?
Get in touch with MTA today and discover the power of white ink printing and how it can transform your small and large format print projects. Book your consultation today!
