Event arenas switch roles constantly. One day an arena may host a major concert and the next it becomes a sports venue, while at the weekend it plays host to children’s parties, ice skating lessons, or even a Christmas market. Essentially, modern venues have to wear plenty of hats and have the ability to change them quickly. This is where temporary graphics play a vital role in branding and event management. They allow you to rebrand, redirect, and refresh the arena quickly without committing to permanent installations. In this article, we explore the types of temporary graphics most arenas rely on and how they support a smooth and well organised event.
Branded Entry Points
Regardless of the event, the entrance to the venue sets expectations long before the guests reach the arena. Simple temporary graphics can help transform this first impression from ‘meh’ to ‘wow’. Large banners, removable wall panels, and vinyl drops are quick and easy to install and help reinforce the theme or brand of the event. Using digital printing gives you strong colour accuracy and clean detail across wide entrance areas, which is especially useful when creating a bold and recognisable arrival experience.
Clear Wayfinding For Big Crowds
Crowd movement (and the associated safety and customer service headache) is one of the biggest challenges in large arenas. Temporary directional graphics will help guide your visitors to the appropriate entrances, concourses, merchandise stands, toilets, and exits, without causing a congestion issue. These signs can include arrows and area numbers, queue markers, concourse direction boards, entrance and exit identifiers, and more, as required by your event. Simple and legible design works best for these types of signs. This reduces confusion and keeps foot traffic flowing, even during peak periods.
Concourse Graphics And Sponsor Takeovers
Concourse areas change event by event, and so temporary graphics allow your arena to refresh sponsor visuals, promotions, and individual event branding without replacing your permanent features. Removable vinyl graphics, printed boards, and lightweight panels work well across pillars, staircases, booths, and bar fronts, maximising visibility without causing an obstruction. And when you need more tailored visuals, personalised printing gives you the flexibility to create unique pieces for themed nights, hospitality packages, or sponsorship deals – without the expense of a traditional event installation.
Glass And Façade Graphics
Many arenas include large glass frontages that provide valuable space for short-term advertising and visual information. Temporary window graphics can be used for a variety of purposes, including promoting headline performers, seasonal events, or themed installations, without obstructing the flow of light through the windows. The graphics are easy to apply and remove and don’t usually leave a residue on the glass, making them perfect for quick turnaround schedules.
Floor Graphics For Navigation And Safety
Floor graphics can help guide visitors around the long corridors and multiple stairwells of modern entertainment venues. As well as helping people find fixed installations, such as your cloakroom, box office, and coffee shop, they also support the temporary zoning and access requirements of individual events. Keep your designs simple with high contrast so that guests can read them on the move, and consider using a slip-resistant laminate to avoid causing a slip risk in high-traffic areas.
What Next?
Planning temporary graphics for an upcoming arena event? MTA Digital can help you prepare the artwork, choose suitable materials, and produce high-quality prints using digital printing and personalised printing techniques. To find out more or to request a quote, please click here, or call us directly on 020 3835 4473.
Image Source: Canva
